Prss is trying to design the iPad publishing app that Apple never built

caseywaltz:

Really love TRVL and so glad Prss is revolutionizing iPad publishing.

Originally posted on Gigaom:

[technology][/technology]A Netherlands-based company wants to revolutionize iPad (s AAPL) publishing. In much the same way that Quark enabled desktop publishing in the eighties and platforms like WordPress and Tumblr allowed anyone to cheaply and easily set up their own blog in the aughts, Prss wants to put iPad publishing in the hands of people who lack programming skills.

The app is the latest in a series of tools that democratize publications, giving high-level capabilities to those who want to distribute their message but don’t necessarily have the technical skills.

The idea for Prss came after entrepreneur Michel Elings and longtime travel writer and photographer Jochem Wijnands constructed their own iPad publication called TRVL. They had been using an iPad conversion platform WoodWing but became fed up with what they saw as its limitations. The platform is based off InDesign, which they felt made it inherantly print-centric.

“In the two-and-a-half years that we publsihed…

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